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3708 Olsen Boulevard
(806) 355-8623
Amarillo's Jewelry Expert

The goal of a diamond is to take light from the environment, and to render it to the viewer in a very pleasing way in a dimly
lit restaurant, the one ray of white light entering the diamond needs to return  a full rainbow of colors to the viewer.  
When moving a diamond it has to sparkle constantly.  An Infinity Diamond is cut to exact specifications to insure optimum light
performance.  Infinity Diamonds   are cut with a focus on "edge to edge" light performance making them look  larger,  brighter
and whiter than their counterparts.













Infinity Diamonds achieve a cutting precision superior to more than 99% of all other cutters, including other "Super Ideal"
Hearts-and-Arrows brands.  "Hearts-And-Arrows" refers to a pattern visible in a diamond of 8 arrows in one direction and
8 hearts in the other direction when the diamond  is viewed through a special viewer.  The pattern is a sign of the extreme
symmetry with which the diamond is cut.

The AGS (American Gemological Society) was the first to cogently define a Cut Grade, and are still considered to be the most
stringent of the major labs in detailing cut quality.  All Infinity Diamonds  achieve the A.G.S. "O" Ideal grade in light performance,
and also score "Excellent"  in proportion from the G.I.A. (Gemological Institute of America)

AGS is the only lab to grade Princess Cut proportions.  Infinity Diamonds is also the only cutter to offer true "Super Ideal" Princess
Cut, with a focus on superior symmetry and edge-to-edge light performance as demonstrated by viewing through an Idealscope.

In addition to acquiring these top marks in the world's strictest laboratory Cut standards, every Infinity Diamond has a unique web
page featuring its A.G.S. Grading Report, and numerous photos in the latest cut assessment technologies, so the consumer can
see the cutting excellence demonstrated technically.  We invite you to compare!

We at McFarlin's Jewelry consider it our job to educate you, the diamond buyer as to the quality and characteristics specific to the
diamond that suits your individual needs.  When you shop for an Infinity Diamond at McFarlin's Jewelry you will be able to view
the diamonds with special Gemological tools such as:

  • Hearts & Arrows viewer shows the symmetry of the facets of the diamond
  • ASET scope shows light leakage, contrast, and intensity of light returning to the eye
  • Sarin-measurement shows consistency of each facet of the diamond










Buying an Infinity Diamond from McFarlin's Jewelry allows a person many extra value added details.
  • On line information and images of the attributes of all available Infinity Diamonds.
  • Exclusivity of owning an Infinity Diamond. For example, in a full Texas Stadium you would likely have the most precisely cut
    diamond
  • Crafted by Infinity inscription and serial number on each stone.  This allows for identification should your stone be out of your
possession for servicing or in case of loss or theft.  If lost or stolen your stone can be traced back to infinity and, therefore, returned

We look forward to introducing you to these spectacular diamonds that are Crafted by Infinity.  For more information or to set an
appointment  Contact Us .